When mobility meets fashion design
Motorcycles rarely enter the world of luxury fashion — and fashion rarely enters the world of engineering. But the collaboration between DAB Motors and Burberry showed how electric mobility can exist at the intersection of technology, craftsmanship, and culture.
This project demonstrated that electric motorcycles can be more than transportation. They can become design objects.
At the center of this collaboration was DAB Motors’ electric motorcycle platform — the foundation that would later lead to the DAB 1.
A shared approach to craftsmanship
Both DAB Motors and Burberry share a strong focus on craftsmanship and material expression.
Luxury fashion and motorcycle design may seem distant, but they share common values:
attention to detail
material quality
timeless design
cultural identity
innovation through craftsmanship
This collaboration explored those similarities through electric mobility.
The Burberry electric motorcycle project
The collaboration resulted in a limited series of 20 electric motorcycles, co-designed and produced in just a few months.
The project combined:
Burberry’s design language
DAB Motors’ electric motorcycle engineering
handcrafted production
electric mobility innovation
It demonstrated how electric motorcycles can move beyond traditional automotive design.
Electric motorcycles as design objects
Electric motorcycles allow designers to rethink motorcycle architecture.
Without a combustion engine, designers have more freedom to explore:
proportions
materials
structure
integration
minimalism
This design freedom was central to the collaboration.
For DAB Motors, electric motorcycles represent an opportunity to create motorcycles that are functional machines and cultural objects at the same time.
A milestone for DAB Motors
The Burberry collaboration marked an important moment in the development of DAB Motors.
It helped:
bring global visibility to the brand
demonstrate the flexibility of DAB’s electric platform
connect motorcycle design with fashion culture
confirm the relevance of electric motorcycle design
The collaboration showed that electric motorcycles could resonate far beyond traditional motorcycle audiences.
From collaboration to production: the DAB 1
The experience gained during the Burberry project contributed to the development of the DAB 1, the first production electric motorcycle from DAB Motors.
The DAB 1 carries forward the same principles explored during the collaboration:
minimalist design
electric performance
premium materials
lightweight architecture
craftsmanship
It represents the transition from design experiment to production electric motorcycle.
Electric motorcycles in contemporary culture
As mobility evolves, motorcycles are increasingly connected to design, art, and culture.
Electric motorcycles allow brands like DAB Motors to explore new creative territories that were difficult to reach with traditional combustion platforms.
The collaboration with Burberry demonstrated how electric mobility can connect engineering, fashion, and cultural expression.
Looking forward
The collaboration between DAB Motors and Burberry showed that electric motorcycles can exist beyond traditional industry boundaries.
It helped reinforce a central idea at DAB Motors:
motorcycles can be machines, design objects, and cultural artifacts at the same time.
The DAB 1 continues this vision — bringing electric motorcycle design into everyday riding.
Electric motorcycles are not just changing mobility.
They are changing how motorcycles are imagined.